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June 29, 2012
By: TOM BRANNA
Editor
• UNITED KINGDOM: A global pledge to ban animal testing for cosmetics has been rolled out at more than 300 The Body Shop stores in the UK, and will roll out at The Body Shop stores in 65 countries across the world. In addition to engaging with the estimated 275 million people a year who visit The Body Shop stores, Cruelty Free International will also be linking to The Body Shop websites. Cruelty Free International, the first organization and global campaign dedicated to ending cosmetics testing on animals, was launched on March 17 with the support of Ricky Gervais, ambassador of the organization. Established by the BUAV, one of the world’s longest standing and most respected animal protection organizations, Cruelty Free works with governments, regulators, companies and organizations worldwide. It is placing the issue of animal testing on the agenda of many governments for the very first time as part of a global strategy to tackle cosmetics testing on animals. Paul McGreevy, international values and R&D director, The Body Shop, said, his firm “believes passionately that no animal should be harmed due to the demands of governments and regulators around the world. We have a long commitment to this cause, and unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing.” Michelle Thew, chief executive of Cruelty Free International, added, “The Body Shop has been internationally renowned for its Against Animal Testing stance right from the very start. It has led the way with their efforts to bring an end to animal testing.”
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