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Crystal Deodorant Partners with Susan G. Komen

Crystal will release special Komen packaging and leverage its digital and social platforms to connect customers to breast health information and resources.

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By: Lianna Albrizio

Associate Editor

Crystal Deodorant is launching a special partnership with Susan G. Komen, the nonprofit that works to save lives by meeting the most critical needs in communities and investing in breakthrough research to prevent and cure breast cancer.
 
Crystal is planning several initiatives in support of Komen, including a $50,000 donation, regardless of sales, to benefit Komen's mission. 
 
Crystal will also release special Komen packaging and will leverage its digital and social platforms to reinforce the partnership and connect customers to breast health information and resources.
 
According to Komen, one in eight women in the US will be diagnosed with breast cancer during her lifetime. 
 
“Most of us have dear friends and family members who have been affected by the disease,” said Laura Schneider, Crystal brand manager. “We are proud to partner with Komen to help build breast cancer awareness and action and empower women to be proactive when it comes to their health.”
 

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