Culpo Named New Face of ‘ghd’

Ghd, the worldwide leader of premium styling tools to be acquired by Coty, is excited to announce Olivia Culpo as the brand's newest ambassador. Culpo, a sought-after beauty and fashion influencer, is being introduced alongside the brand's new campaign: “Maximize Impact, Minimize Damage.”

“As a long-time fan of the brand, I am thrilled to have been selected by ghd as their new ambassador,” says Culpo. “I was initially introduced to ghd by my hairstylist and it was a revelation. The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing; I have been hooked ever since.”

As a fashion and beauty icon, with millions following her every day on social media, looking to her for beauty and fashion inspiration, Culpo is the ultimate style chameleon and quickly become a go-to resource for both consumers and the media. “Hairstyling for me is a form of self-expression. My hairstyles parallel my moods and I love experimenting with different looks. That being said I've been heat styling my hair for as long as I can remember and because I style my hair so often, my biggest concern has always been heat damage. What I love about ghd is that they are all about healthy hair and have developed a range of tools that give you gorgeous results and keep hair healthier. This is so important to me because minimizing the damage to my hair, is just as important as getting the look right.”

Olivia Culpo perfectly exemplifies the “Maximize Impact, Minimize Damage” messaging of ghd's new brand campaign, which represents the brand's efforts to bust commonly held heat styling myths and educate consumers on how the revolutionary benefits of ghd's multi-award winning range of styling tools. Most women believe that in order to maximize the impact of their hairstyle, they need extreme heat, but ghd's cutting-edge technology is designed to deliver ultimate styling results and hair that is healthier*, stronger* and shinier**.  With this new campaign, ghd hopes to show that you don't need to sacrifice the health of hair to achieve maximum impact.

“We are very pleased to have Olivia Culpo as ghd's new ambassador. She knows how to make an impact whether it's walking down the street or walking down the red carpet, and we're excited for her to join the ghd family,” says Francesca Raminella, president of ghd North America. “As someone who millions of women are looking to for beauty inspiration Olivia is the embodiment of our new campaign and is proof that you don't have to sacrifice the health of your hair in order to get gorgeous results. We're looking forward to Olivia helping us continue our mission of giving more women around the world a good hair day, every day.”