Marketing News

Curie’s Deodorant Sticks Now Available at Target

The product lineup will include five deodorant sticks in mood-boosting scents.

Natural personal care brand Curie’s best-selling deodorant sticks have launched into 1,001 Target stores and online nationwide.

Expanding its retail footprint comes after the brand’s successful launches into Walmart and Amazon, the brand says Target’s commitment to “high-quality, thoughtfully-curated products aligns with their mission to bring clean, effective better body basics to a broad audience.”

The Target product lineup will include five deodorant sticks in “mood-boosting” scents – Peach Soleil, White Tea, Coconut Nectar, Warm Vanilla and Santal Sage for $12.99 each.

Target will be the exclusive retailer of the Peach Soleil Deodorant Stick that launched direct-to-consumer last summer of 2024, since selling out multiple times.

Learn more about the thriving deo marketplace here.

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