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This increase is driven by hairstyling and haircare products, with hairstyling alone accounting for 60% of segment sales.
November 24, 2024
By: Lianna Albrizio
Associate Editor
Despite nearly a 10% decline in salon retail revenue during the first half of 2024, curl care products remain a segment to watch in the professional hair care market, showing resilient growth of almost 2%, according to the latest Kline PRO data.
With about 60% of the US population having wavy, curly, or coily hair, curl care is not only significant, but an expanding segment within the haircare market. The natural hair movement has been pivotal in encouraging individuals to embrace their natural textures, fueling demand for specialized curl care products.
As consumers continue to embrace more natural, curly styles, the need for products that cater to their unique hairtypes becomes more pronounced, analysts say. This trend highlights the importance of understanding and addressing the diverse needs of curly-haired individuals, as each curl type presents unique requirements that demand specialized solutions.
The bestselling curl care products in US salons are Moroccanoil Curl Defining Cream, Color Wow Dream Coat for Curly Hair and Matrix A Curl Can Dream Light Hold Gel.
In the first half of the year, the curl care segment dominated new launches in the professional haircare market in terms of revenue generation. Leading products included Aveda Be Curly Advanced and Redken Acidic Bonding Curls, underscoring the sustained strength of premium curl care offerings.
Aveda Be Curly Advanced offers a range of eco-friendly curl care products to enhance curl definition, reduce frizz and increase shine with natural ingredients. According to Kline PRO, this line represents 7% share of Aveda’s revenue.
Redken’s Acidic Bonding Curls is a silicone-free bonding range specifically formulated to restore and enhance damaged, chemically processed wavy, curly and coily hair. This line accounts for 3% share to the brand’s revenue.
The New Products Tracker in Kline’s soon-to-be-released, upgraded Professional Hair Care Intelligence Center has also picked up a wave of recent curl care product launches. Among these are notable debuts like Olaplex No.10 Bond Shaper Curl Defining Gel and the Joico Curls Like Us line.
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