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More retail expansion for natural hair care brand.
March 3, 2017
By: Christine Esposito
Editor-in-Chief
Natural hair care brand Curls is now available inside 7,200 CVS locations nationwide. CVS is stocking the brand’s Crème Brule Whipped Curl Cream, Goddess Curls Botanical Gelle, Lavish Curls Moisturizer and Passion Fruit Curls Control Paste, as well as select products from the Blueberry Bliss Collection. “My initial goal in creating Curls was to give curlies everywhere that perfect product to give them beautiful and healthy hair,” says Curls founder Mahisha Dellinger. “In today's economy, it's important to me to offer our affordable yet results-driven products at accessible retailers like CVS.”
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