Custom Hair Color Service Is On the Rise

Featured in “The Disrupters: Forces Driving Change in 2011,” eSalon, the first-ever online-driven custom hair color service, has been identified as an opportunity that will help define the new year by Entrepreneur.

Dubbed an “affordable luxury,” eSalon is one company that’s meeting the expectations of consumers: “There’s no doubt that the recession has created a more selective, value-conscious consumer. And retailers, hungry for sales, have fostered that by conditioning shoppers to expect great products and services at reasonable prices. Those expectations will remain.”

eSalon founders recognized shoppers’ desire for high-end beauty at an affordable price when they launched this custom hair color service. Every order is individually blended and bottled at the company’s Los Angeles color lab and then shipped to the client-all for only $22 per application plus $2.95 for priority shipping.