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New retail concept to debut in 2019 with GlamSquad services.
August 28, 2018
By: Melissa Meisel
CVS Pharmacy is planning to launch a new beauty store format called BeautyIRL. The shop-in-shop format features an expanded and completely re-designed beauty department, as well as in-store beauty services through a new partnership with GlamSquad. This new store concept is debuting in three select markets – Florida (two stores), Massachusetts and Connecticut – rolling out to additional stores in 2019. According to the company, the new BeautyIRL concept features nearly double the beauty space and is designed to encourage the discovery of new brands and trends.
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