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Expert advice now through interactive content.
July 2, 2012
By: TOM BRANNA
Editor
CVS/pharmacy unveiled a “makeover” of its Beauty Board, a panel of beauty experts who provide interactive content and advice for fans of the CVS Beauty Club Facebook page. Launched this summer to bring additional value, exclusive beauty insight and real-time advice to ExtraCare Beauty Club’s 12 million members, the updated Beauty Board will include a panel of experts who are able to provide more personalized answers to fans’ beauty questions.Along with direct access to the new Beauty Board, the more than 320,000 fans of the CVS Beauty Club Facebook page will also find new ways to interact with the experts and receive valuable beauty content. Dr. Dina Strachan, a NY-based, board-certified dermatologist, joins the Beauty Board to offer expert skincare advice, answering the needs of fans who ask about skin care concerns more than any other beauty topic.On call for fans, Dr. Strachan will present solutions for pressing skin care issues, providing personalized advice on everything from anti-aging to acne, along with individual product recommendations. The Beauty Board will also welcome a rotating “Guest Expert” to provide even more beauty expertise to fans. Industry influencers, experts from leading beauty brands, and noted editors and bloggers will provide their unique perspective on the latest beauty trends and offer personalized answers to fans’ beauty questions. Guest Experts will also host Live Chats on the CVS Beauty Club Facebook page to provide instant answers and product recommendations to fan questions.
In addition to Live Chats and ongoing question and answer exchanges, the Beauty Board will appear in new videos exploring of-the-moment beauty topics, including previews of new products, how-to demonstrations of the latest styles, answers to common beauty questions, and more. Fans will now also have the opportunity to have their questions answered via Beauty Gets Personal video responses from the Beauty Board.
ExtraCare Beauty Club members are encouraged to “like” CVS Beauty Club’s dedicated Facebook page and follow @cvsbeautyclub on Twitter for access to additional special offers, giveaways and exclusive content from the Beauty Board. To sign up for the ExtraCare Beauty Club or to learn more, customers and current ExtraCare cardholders can visit their local CVS/pharmacy or visit www.cvs.com/beautyclub.
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