Cyber Monday Sales Surpass Expectations

Online sales for Cyber Monday, the first Monday following Thanksgiving, surged 22% to a record $1.25 billion, according to data from comScore Tuesday. What’s more, the number of digital transactions increased 15%, which surpassed industry estimates by nearly 50%.


According to industry observers, the boost in Cyber Monday sales was due to an increase in the number of online shoppers, which rose to 10 million, as well as the average amount spent by each shopper—$125 million.

More good news came from The Conference Board, which said that the Consumer Confidence Index surged to a four-month high in November, with the Index now at 56 from 40.9 in October.

The gain was the largest since April 2003. Both components of the Index rose, with the Present Situation Index up to 38.3 from 27.1 last month and the Expectations Index rising to 67.8 from 50.