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Former MTV VJ to launch hair care line.
January 9, 2009
By: TOM BRANNA
Editor
She may be best known as former host of MTV, but Daisy Fuentes insists her first love was hair care, which may be why the VJ-turned-entrepreneur is getting back into the hair game with the launch of Daisy Fuentes Style Pro, a hair care line from Beautology Brands Company, Chicago, www.beautologybrands.com. In a recent interview, Ms. Fuentes acknowledged that prior to becoming a VJ and model, she had gone to beauty school with the intention of becoming a hairstylist. It’s no wonder why then she’s entering the hair care category. Daisy Fuentes Style Pro reaches stores in March with nine SKUs that are all sulfate- and paraben-free. The products, which are priced at $7.99 and $9.99 and contain orchid and tuberose notes, are Smooth & Straight Conditioner and Shampoo; Curls & Waves Shampoo, Conditioner and Mousse; Ultra Deep Conditioner; All Day Hair Spray; Straightening Blow Dry Flat Iron Finishing Spray, and High Shine Finishing Spray. In time, Beautology plans to launch a multicultural beauty brand featuring Ms. Fuentes. Daisy Fuentes Style Pro is expected to enter 11,000-plus doors in its first year, including Walgreens and Rite Aid, and it’s estimated first-year sales could be $12 million to $15 million.
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