Day Spas of America To Open Second Location

Day Spas of America, with a flagship location in Apollo Beach, FL, is ready for growth in the $11 billion spa market, company executives announced. A new Day Spa location is slated to open mid-2005. The company plans to open additional Day Spas in high-income markets, as well as develop its own line of skin and hair care products. The company is also under negotiations to acquire several existing Day Spas that will be converted to the Day Spas of America format.

The company’s private label skin and hair care products line, under development during the past four years, will be marketed under the Apollo Day Spa brand name.

As part of its retail strategy, Day Spas of America plans to focus on three market sizes: spas of 1,750-2,100 square feet for small markets; 2,100-2,500 square feet for medium-size spas and 2,500-3,000 square feet for the maximum size. Services include massages, facials, body wraps, pedicures/manicures, non-surgical “face lifts,” hair care, permanent makeup, paraffin and waxing treatments and tanning.