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Smashbox creator brings new collection to Evine.
March 10, 2017
By: Melissa Meisel
The most currently famous Factor—Dean Factor, founder and creator of Smashbox Cosmetics—and renowned makeup artist and painter Holly Mordini aim to inspire women on March 10 with their new line of innovative color products. On the multiplatform video commerce company (evine.com), Stroke of Beauty is said to reflect an artist’s perspective by marrying the techniques applied to painting with the makeup artistry skills Mordini developed throughout her 20-plus year career. An award-winning makeup artist and gifted painter, Mordini has worked in the beauty industry for more than two decades. Discovered in 1997 by Dean Factor, the co-founder of Smashbox Cosmetics and great-grandson of Max Factor (a.k.a. “The Father of Makeup”), Mordini and Factor have worked closely ever since. In 2015, Mordini and Factor combined their industry knowledge and talent to develop the line. Premiering March 10 at noon and 7pm ET, Stroke of Beauty will debut during Evine’s 24-hour “Beauty Day” event. The collection, which aims to put a new twist on time-honored makeup classics, will offer a number of exclusive configurations and innovative products. More info: www.evine.com/STROKEofBEAUTY
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