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Decorté Launches AI Diagnostics in US

Analyzing advanced skin health concerns including hydration to deliver personalized e-comm experience.

Japanese beauty brand Decorté, part of Kosé Corp., is deploying Perfect Corp.'s new AI skin care diagnostic technology in the US and is an early adopter to analyze advanced skin health concerns including hydration. This partnership allows Decorté to offer consumers a personalized experience on the brand's e-commerce website using advanced AI/AR technology for high-precision diagnostics. It also provides an immediate and accurate hydration assessment for all skin types and ethnicities, according to the brand.

“As a leader in Japanese beauty, we pride ourselves on offering our customers a meaningful, innovative and highly personalized approach to beauty. We are thrilled to be working with Perfect Corp. to integrate this platform into the consumer's discovery of Japanese skincare on Decorte.comand to ensure we deliver a high-touch experience that addresses key skincare concerns,” saod Sharon del Valle, general manager Kosé America. “Millions of customers around the world turn to the brand as a destination for their skincare solutions, and most especially for hydration. For the first time, we are able to easily demonstrate to consumers their hydration needs and then quickly link to solutions that best fit their needs such as our bestselling Moisture Liposome Serum with its groundbreaking proprietary technology for hydration. The combination of Perfect Corp.'s platform with our products allows us to connect with the consumer in a seamless way to help them achieve the radiant, smooth, glowing skin that the Japanese are known for.”

Decorté will also offer customers YouCam's beauty try-on technology on the brand website and leverage Perfect Corp.'s artificial intelligence and augmented reality innovations. The virtual try-on will help the brand enrich the online experience, increase consumer engagement and allow the North American consumer to discover Decorté.

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