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Bioanalytics technology to measure and analyze fan movement at Final Four.
March 30, 2016
By: Christine Esposito
Editor-in-Chief
It’s March Madness and Degree Deodorant—as an official corporate partner of the NCAA—will conduct a series of real-time fan movement studies at the 2016 Final Four in Houston. Degree will use Lightwave bioanalytics technology to measure and analyze everything from the reaction of a buzzer beater to the results of the crowd moving in unison during “The Wave,” at the National Semifinals on Saturday, April 2 and the National Championship Game on Monday, April 4. The biometric data obtained will provide Degree further insight into human motion, allowing it to remain the most progressive and science-driven deodorant available, according to the Unilever brand. To capture the high-intensity physical and emotional responses during the games, Lightwave will deploy connected sensor devices throughout NRG Stadium and will also equip select fans with wearable devices. “The energy at the Final Four is unlike anything in sports. The win or go home nature of the tournament creates an unrivaled level of excitement that gets fans moving more than ever,” said Matthew McCarthy, senior director of men's grooming for Unilever. “As a brand that is dedicated to studying human movement to continue to improve our products our partnership with the NCAA gives us an amazing opportunity to use a premier sporting event like the Final Four to learn how we truly react during high energy moments.” “College basketball fans are without a doubt some of the most dedicated and passionate in all of sports,” said Matt Wolfert, Director of NCAA corporate relations. “Degree's commitment to the study of movement is sure to unveil some fascinating and insightful data about crowd motion and the collective energy during the most important games of the year. This is another great example of how an NCAA corporate partner, like Unilever, gets involved and energized with our championship.” The Degree MotionSense Lab was launched in February with an exclusive content series featuring an analysis of Stephen Curry's on-court maneuvers. This Final Four study will be the latest addition to the online hub, according to the company. Fans can follow @DegreeMen during the Final Four for real-time, exclusive content and use the hashtag #EveryMoveCounts.
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