Dickinson Brands Celebrates Third Annual National Witch Hazel Day on October 21

Dickinson Brands Inc.—a pioneer in natural, witch hazel-based personal care and first aid—is celebrating the third annual National Witch Hazel Day on Saturday, Oct. 21 in honor of the “botanical wonder” of witch hazel and its harvesting season. 

 

To celebrate this special day founded by Dickinson Brands Inc., the company is offering several promotions on its products through select retailers, loyalty cards and apps including Ibotta, Amazon, CVS and Walgreens to drive awareness around its sustainable harvesting methods and production practices that create genuine witch hazel.

 

“Our team at Dickinson Brands Inc. produces the highest quality, all-natural witch hazel using drug grade (cGMP) manufacturing techniques for all our products, making us the global leader and authority on genuine witch hazel. For the third annual National Witch Hazel Day, we're excited to celebrate our favorite ingredient, witch hazel, for its remarkable plant power while extending special retail offers to our customers,” said Bryan Jackowitz, president of Dickinson Brands Inc. “Dickinson's genuine distilled witch hazel is truly a powerhouse ingredient in skincare, first aid and personal care, and we are honored to educate on the multitude of benefits and uses along with our organic harvesting practices we use to create our witch hazel products.”

The witch hazel in all Dickinson products is made from USDA certified organic plants sourced from more than 33,000 acres of New England forest—the natural habitat of Hamamelis Virginiana (witch hazel). Every fall, the crop is certified by USDA auditors. The company employs a Harvest Supervisor who oversees the organic audit, field visits and acts as a liaison between harvesters and the auditor during inspection to facilitate communication.

 

“It's an honor to be a part of making the Dickinson Brands Inc. portfolio of products trustworthy and effective for consumers to enjoy and love,” said Dan Davis, harvest supervisor of Dickinson Brands Inc. “Our Witch Hazel is harvested using sustainable methods by generations of expert harvesters, and we selectively cut only mature branches of dormant plants during cold months and always leave enough of the plant to promote regrowth.”

 

Dickinson Brands Inc. offers three unique brands of witch hazel products. Humphreys Witch Hazel, known for its natural, time-honored ingredients paired with the latest trends in skincare, recently added a new alcohol-free Nourishing Cleansing Pad to their existing line of well-loved products. Dickinson's Original Witch Hazel continues to offer their crowd-favorite line of toners, along with their latest line of Toner + Serums, and the recently refreshed Micellar Cleansing Witch Hazel. T.N. Dickinson's Witch Hazel offers the only First Aid line formulated with 100% natural, clinical grade Witch Hazel USP, and this year launched their newest first aid product, the T.N. Dickinson's Alcohol-Free Moisturizing Astringent. All three Dickinson Brands Inc. brands will be running social media promotions including giveaways where consumers can win products plus branded swag.