Company News

Discover Beauty 2011

A variety of brands big at Cosmoprof North America this year.

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By: TOM BRANNA

Editor

The Discover Beauty program, an exclusive initiative of Cosmoprof North America, celebrates its fifth successful year of matching leading retailers with emerging beauty and skin care brands in 2011.As the only program of its caliber in the United States, companies must be selected to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the “next big thing.”

For these brands, show organizers arrange pre-scheduled sales meetings and events with key retailers.Cosmoprof North America is proud to announce the initial Discover Beauty line-up of companies for 2011, which includes: Dr. Kitzinger Skin Care, Gorgeous Cosmetics, Nougat London and Snowberry Beauty.

Returning as Discover Beauty Affiliates are Barista Bath & Body, Kyoku for Men and TouchBack by ColorMark.These specific brands were successfully launched as part of Discover Beauty in a previous year and are now working toward continuing to increase their exposure nationally and internationally.

Discover Beauty participants, both new brands and Affiliates, are provided with high profile visibility and dedicated, key placement on the show floor to help ensure they receive a high return on their investment, which translates into strong retail buyer partnerships.

Cosmoprof North America 2011 will take place July 31-Aug. 2, 2011 at the Mandalay Bay Convention Center in Las Vegas, NV.For more information, visit www.cosmoprofnorthamerica.com

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