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Pentapharm launches a new concept in beauty
April 10, 2008
By: TOM BRANNA
Editor
In 2006, In-Cosmetics launched Amazonia, the first edition of In-Focus, which scrutinized the development of natural cosmetics formulated with exotic herbal extracts from the Rainforest. This year in Amsterdam, In-Focus embarks on a new and bold journey to explore Utopia—the vast world of personal care products with a philosophy. At Utopia, Pentapharm, a branch of DSM Nutritional Products, will present a new concept: Cosmeceutopy. As the company explains it: “Once a year the population of Utopia spends sometime in the Swiss Rare Forest to recuperate. The Swiss Rare Forest is a synonym for Cosmeceutopy—the perception of what is cosmetic in Utopia. As the last existing forest in the world, it is a paradise housing a unique flora and fauna. The Swiss Rare Forest is a symbol for absolute happiness, well-being and purity. This unique spa concept offers a scientific and innovative holistic approach to strengthen body, soul and skin against the external world and hostile environment. By means of modern techniques the psychological and physiological skin condition can be analyzed and classified. The magical Dr. Holistix is the director of skin care in the Swiss Rare Forest. He has developed C.A.T.I., a new and outstanding classification system into four groups of specific cosmetic concepts and treatments offered to the visitors of the Swiss Rare Forest. More info: www.pentapharm.com
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