Disney Stores Add Fragrance Products

“The power of fragrance is truly magical – it can evoke memories and convey dreams and aspirations. Disney’s rich heritage and most beloved characters also have that same allure,” says Jim Fielding, president of Disney Stores Worldwide. “With the launch of Disney Store’s own fragrance collection, we’re touching all of the senses for the first time in a uniquely Disney way.”

The first fragrance in the collection, Imagination, will be available in Disney Store locations nationwide beginning this month with other fragrances introduced throughout the rest of the year.

Imagination, the signature fragrance used throughout the newly designed Disney Store, is described as an enchanted forest of sequoia trees, cool moss and green leaves. Inspired by the trees that line the route of the magical path within the new stores, the fragrance gives the sense of being in an enchanted forest. Imagination products are available as home fragrances, including candles and room scents, in Disney Store locations nationwide this month.

The second scent, Magic, is a blend of icy blue mint, rich chocolate and invigorating sea spray said to epitomize the adventure of Disney and all that is Mickey Mouse. It will be offered in home fragrances, candles and room scents in July 2011.

Pixie Dust, is a shimmering scent of citrus sorbet, candied fruits and summer rain, is the fragrance inspired by Tinker Bell. The scent comes in arrange personal products including EDT, body mist and body lotion, available in all Disney Store locations in fall 2011. Gift sets with body glitter, a roll on EDT and lip gloss will also be available.