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Diversey Links with Green Globe Certification

Firm will promote Diversey's products to tourism industry.

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By: TOM BRANNA

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Diversey, Inc. and Green Globe Certification, which provides certification labels for sustainable management of the travel and tourism industry, have forged a global alliance to expand the availability of sustainability assessments and certifications under the Green Globe Certification seal.


Under terms of the alliance, Diversey will assist its customers in the lodging industry to prepare for the Green Globe audit process and provide consulting on sustainable business operations to help them achieve the Green Globe seal. Green Globe Certification will promote use of Diversey’s sustainable products and provide consulting on their use. Additionally, Diversey’s major business operations around the world will be certified under the Green Globe seal.

The Green Globe seal is an independent recognition of sustainability management excellence, based on internationally accepted standards.

“This partnership further strengthens Diversey’s leadership and expertise in helping our travel and lodging customers reduce their environmental impact and improve the profitability of their operations,” said Diversey president and CEO Ed Lonergan. “Green Globe Certification is well respected in our industry and sets high standards for sustainable operations and management. We look forward to helping our customers pursue certification under the program.”

Implementation of the alliance has begun in the Asia-Pacific region, where Diversey is providing certification consulting to customers. In addition to the new alliance, Diversey’s range of sustainable products will be promoted by Green Globe as the best choice for hospitality and lodging companies to achieve the sustainability standards of the Green Globe seal.

Green Globe’s certification can also be applied to general commercial facilities. In late 2010, Diversey’s operations in its South Asia Cluster, including Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam and India, achieved Green Globe Certification in a span of just four months. This makes Diversey the first company in its industry to achieve Green Globe Certification for a portion of its operations. Certification of other parts of Diversey’s global business is ongoing.

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