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Divine Skin Expands Distribution

Adds 26,000 Salons Across the U.S.

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By: TOM BRANNA

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Divine Skin Inc. has expanded salon distribution of its DS Laboratories line for hair and skin. The company signed agreements with four major distributors serving 26,000 salons across the U.S. It estimates an average of $300 per month for each salon that sells the line.

With well-developed online, luxury, pharmaceutical, and specialty channels, Divine Skin’s distribution has always been broad-based. Since turning up the huge Fantastic Sam’s chain last year, salon distribution has snowballed. With the four new deals announced today, the company expects to saturate the salon world.
“No matter where consumers shop for hair-growth shampoos, conditioners, and other personal care products, they will encounter DS laboratories,” said CEO Daniel Khesin. The new distributors are:
  • Salon Services & Supplies, based near Seattle, sells Dermalogica, OPI, GiGi, and other prestigious brands to 10,000 salons in Oregon, Idaho, Washington, and Utah.
  • Sweis, based in Torrance, CA, works with 7000 salons and licensed professionals around southern California and Las Vegas. It represents more than 30 lines for hair, nails, and skin, and it specializes in deep inventory and quick shipping.
  • The Salon Center, based in Birmingham, AL, calls on 7000 salons in Florida, Alabama, Louisiana, Mississippi and Georgia.
  • Salon Only Sales, based in River Falls, WI, serves 3000 salons in Wisconsin, Minnesota, and Iowa.
In January, industry veteran Robin Powell joined Divine Skin as head of global business development. Powell’s record of successful ventures includes the development of Sebastian, later sold to P&G, and the growth of TIGI, later sold to Unilever.



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