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June 23, 2008
By: TOM BRANNA
Editor
Is your neighbor always smiling? She probably just looked at her toilet. According to The Soap and Detergent Association’s first National Clean Surface Satisfaction survey, shiny floors, a tidy toilet and clean countertops make consumers most happy. The results come from an independent telephone survey conducted on behalf of SDA by International Communications Research. The firm asked 1,013 American adults (507 men and 506 women) which cleaning task makes them the happiest or gives them the most satisfaction. Here’s how they responded: shiny floors (21%); a tidy toilet (21%); clean countertops (20%); a sparkling shower (15%); gleaming windows (12%); a spotless sink (7%); clean mirrors (3%): and don’t know (3%). According to the survey, a majority of Americans clean their homes themselves, with 12% regularly using a housekeeper or cleaning service. However, the survey found that 47% of Americans have used or would consider turning to a residential cleaning service to assist with cleaning chores. And if they did call in the professionals, what would they do with their newly found free time? Thirty-seven percent said they would spend it with family, 32% would do other chores, 24% would do something enjoyable for themselves and 16% would sleep. More info: www.cleaning101.com
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