Dollar Shave Club Unveils New ‘Relationship Saver’ Campaign

The Dollar Shave Club, the original shave subscription brand that gave the shaving industry a new look, announces its Relationship Saver campaign. Why should consumers have to choose between a close shave and staying close to their partner? 

 

Launching just in time for the stressful holiday gift-giving season, the campaign features a new national television spot promoting the brand's Relationship Saver Deal, so consumers won’t face the unpleasant surprise of finding someone else's hair in their beloved blades after they've been borrowed.

 

As nearly one in four women (24.4%) admit to having used someone else's razor to groom their bikini area or armpits, the new campaign will continue the effort that began with the grooming brand's “Borrowed for a Reason” promotion in 2020.

 

“Great razors like ours get borrowed even if you don't realize it by significant others, roommates, friends, family, you name it,” said Kerry Sullivan, chief marketing officer at Dollar Shave Club. “There's no better time to get your loved ones their very own quality razor than during the holiday season, which is why we're making it easier than ever by bringing back our two-razor deal.” 

 

The new ad spot will run across national broadcast and cable networks starting later this month, along with social and digital extensions. The ad showcases the grooming brand's signature wit, telling the tale of a woman who borrows her partner's sleek Dollar Shave Club razor (over her tired, very pink, and likely overpriced one). 

 

After using her partner’s razor to shave her body hair, the hairs are caught between the blades for her significant other to use, proving that being in love means being considerate and using separate razors.

 

Alongside the ad, the brand is bringing back the Relationship Saver Deal so that people can share their favorite razor without actually having to share their razor. Available now for a limited time for $10 for new members, the deal includes two of the club's metal razor handles (conveniently in two different colors to avoid mix-ups) and a six-blade razor cartridge.

 

Visit DollarShaveClub.com/Saver to sign up and purchase a Relationship Saver Deal and tune in to television screens nationwide to see Dollar Shave Club's newest commercial this month.

Check out a clip of the video below!