Dove Debuts Curly Girl Emojis

In today’s increasingly digital and social world, 74% of people report using Emojis daily and 67% of all women and girls agree they can better express what they want to say with Emojis than with words. With that, Dove is reaching out to all hair textures with the new Dove Love Your Curls Emojis – the first emoji keyboard designed to represent curly girls everywhere, said the company.
 
The Dove Love Your Curls Emoji Keyboard, developed in partnership with Snaps is the first end-to-end platform for brand marketing across messaging applications and devices, are now available for free download in the App Store and Google Play, and can be used in text and messenger systems, including iMessage, SMS/text, Facebook messenger and WhatsApp (standard data rates apply). The keyboard contains 27 unique curly hair designs, with selectable skin tone and hair color – resulting in a total of 131 curly emoji variations, including seven animated GIFs.
 
Dove’s Love Your Curls Emojis are part of the brand’s ongoing Love Your Curls campaign, which encourages women to celebrate, love and take pride in their curly hair.
 
“Dove Hair is committed to redefining traditional standards of beauty and ensuring women and girls see accurate reflections of themselves in the world around them, including, and especially, in digital and social media – which is why we’re so excited to introduce the Dove Love Your Curls Emojis,” said Rob Candelino, VP of Haircare at Unilever. “1 in 3 women in the United States have curly or wavy hair, yet there are zero images of these women today in the increasingly common language of emojis. That felt wrong to us, so we are fixing it and hope by doing so, we will continue inspiring all women to love their curls.”
 
Start showing the world how much you #LoveYourCurls by tweeting the hashtag on Twitter, and be sure to download the Dove Love Your Curls Emoji keyboard in the App Store or Google Play to start using the Love Your Curls Emojis in all text and messenger apps.