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Dove Deodorant Hits the Road with Noted Author

To reach influential AP/deodorant customers

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By: TOM BRANNA

Editor

To reach influential AP/deodorant customers—moms of tweens (8-12 years old)—Dove deodorant last Fall-Winter teamed up with author Rosalind Wiseman on her nationwide Girl World Tour. The book tour brought together daughters and their moms for an evening of bonding with interactive discussions about confidence, friendships, sweat-inducing moments and common mother-daughter challenges.

During the two-hour workshops, Wiseman offered practical advice and tools to help set the foundation for open communication that is especially important as the daughters move from their tween to teen years and begin to face even more challenges and issues that could put a child’s confidence at risk.

Here’s an inside look at the Nov. 19, 2010 tour stop in Ridgewood, NJ.

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