Dove Gets Nod from PETA

Dove has confirmed its accreditation by People for the Ethical Treatment of Animals (PETA) as being a Cruelty-Free brand. From early 2019, Dove products will feature the PETA Cruelty-Free logo on brand packaging.

“For over 30 years we've used non-animal approaches to assess the safety of our products and ingredients. Dove has enacted a policy prohibiting any animal tests, anywhere in the world, and we are delighted to say that our products will now carry PETA's cruelty-free logo to assure our customers that Dove does not, and will not, test on animals,” said Sophie Galvani, VP Dove Global.

According to Galvani, “more than ever, people want, and deserve, clarity on what goes on in the making and composition of the products they love. Dove's PETA accreditation is part of that, as well as being an important step to inspire further action globally on animal testing across the personal care and beauty industry.”

“PETA is delighted to certify a globally recognised personal care brand such as Dove as cruelty-free. We know consumers will appreciate Dove's commitment to permanently ending tests on animals everywhere in the world, and while there is still much to be done to end animal testing, we hope today's announcement will inspire other beauty brands and companies to follow suit,” said PETA senior vice president Kathy Guillermo.,

Unilever, Dove's parent company, has recently confirmed its support of a global ban on animal testing for cosmetics. 

“Animal testing for cosmetics has been banned in the EU since 2013, and we hope that a global adoption of a similar ban will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world,” said David Blanchard, Unilever chief R&D officer.

Unilever's ongoing work on alternatives to animal testing, and its commitment to promote its adoption globally, has also been recognized by PETA, which will now list Unilever as a “company working for regulatory change.” That status indicates that Unilever conducts no tests on animals anywhere in the world unless specifically required by law. Dove's commitment goes above and beyond this.

As part of its commitment to support the implementation of a global ban, Unilever will also partner with Humane Society International (HIS) to support its #BeCrueltyFree initiative to enact legislative reform in key beauty markets to prohibit animal testing of cosmetics. As part of this ambitious new collaboration, Unilever will help develop the capability to make decisions on product safety using non-animal approaches across companies and regulatory authorities globally, so that animal testing is not required.  

“We are very hopeful that through collaboration – amongst companies, NGOs and governments – it will soon be possible to assess the safety of all cosmetic products without any need for animal testing anywhere in the world,” concluded Blanchard.