Dove Inducted into Laureus Sport for Good Index 2024

Laureus, a global movement that uses the power of sport to transform the lives of children and young people, and SportsPro, a leading sports media and events company, have unveiled the latest brands to be inducted into the Laureus Sport for Good Index, which spotlights the businesses leading the way in delivering positive social or ecological impact through sport.

Eleven new brands from around the globe join the now 76 list since the inception of the Index in 2021. Included from the beauty and personal care space is Dove. Each brand is featured in the Index for its best-in-class sport for good campaigns and purpose-led initiatives implemented over the past 18 months.

Launched in 2021, the Index, which can be viewed here laureussportforgoodindex.com, celebrates brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) as laid out by the United Nations, as well as aligning their business output with their sports investments and activations.

Independently adjudicated by a panel of industry experts, the purpose of the Index is to shine a light on organizations that are having a meaningful impact, and to provide compelling evidence for the role that sport can play in driving sustainable change.

“We are thrilled to unveil the 2024 Laureus Sport for Good Index, which continues to showcase the immense potential of sport as a force for positive change,” said Astin Ewington, head of partnerships, Laureus. “The brands featured this year are leading the way in addressing some of the world’s most pressing social and ecological challenges through innovative, purpose-driven initiatives. By highlighting their efforts, we hope to inspire more companies to leverage sport as a platform to create meaningful impact and contribute to a more equitable and sustainable future.”

Dove was recognized for its marketing campaign on body positivity in partnership with Nike, which was televised during Super Bowl LVIII.

“It has long been accepted that sport has an enormous impact on body confidence amongst girls and women,” said Stacie June Shelton, global head of education and advocacy, Dove Self-Esteem Project at Unilever. “However, all the widely publicized statistics point to the fact that 57% of teenage girls quit sport before reaching adulthood. Through our own research with Nike, we found body image itself cited as the most common cause for this. Sadly, 45% of girls globally reported body image as their main barrier.”

Read more on the campaign here.