Dove Men+Care Returns to the ‘Big Game’

Dove Men+Care will return to the “Big Game”—aka Super Bowl XLIX— as an advertiser on Sunday, Feb. 1. The brand’s television commercial will introduce a new campaign, according to the Unilever brand.

Dove Men+Care debuted during the NFL Super Bowl in 2010 with a commercial that featured a man’s real and unsung moments from birth to fatherhood.

“When Dove Men+Care first entered men’s grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used to seeing,” said Jennifer Bremner, Unilever director of marketing, Dove Men+Care. “We are returning to football’s biggest stage to continue to celebrate the multi-dimensional aspects of masculinity that truly define what it means to be a man today.”