Dove’s ‘Real Women’ To Appear in Times Square

Thousands of women have asked to be in a Dove ad, and starting today that dream can become a reality for real women everywhere. All women need is the confidence to upload a photo showing off their beautiful skin. This is part of the brand’s national “Show Us Your Skin” campaign.

For the first-time ever, every woman who uploads a photo will appear in a Dove ad– including online ads and a dynamic billboard in the world-renowned Times Square. Women will be able to search for their ad and share it with family and friends so everyone can see their “spotlight moment.”


The campaign is kicking-off in a big way in the heart of New York City’s Times Square. Women can visit the brand’s Real Beauty Photo Studio on April 19-21 to show off their skin and have a photo taken by professional photographers. All of those photos will be featured in real-time on a Times Square billboard and an online gallery at Dove.com/ShowUsYourSkin for all of America to see. At the Studio, women can also get skin care tips. The Real Beauty Photo Studio is located in Times Square (southeast corner of 44th and Broadway) and open from noon to 7pm EST.

“We have been featuring real women in our ads for over 50 years, and we are always looking for new and innovative ways to build upon that heritage,” said Rob Candelino, vice president, Brand Building, Unilever Skincare. “Times Square is a palette millions of people see every day so it is only natural we would take on transforming it into a canvas of real women’s beautiful skin.”