Dow Fabric & Surface Care Receives “Best Innovation Contributor 2010” Award from Henkel

Dow Fabric & Surface Care received the “Best Innovation Contributor 2010” award from Henkel Laundry & Home Care at the 2011 American Cleaning Institute (ACI) Annual Meeting and Industry Convention, January 25 to 29, 2011 in Orlando, Florida. Every year Henkel recognizes an external partner for delivery of outstanding, consumer-relevant innovation. This year Dow received Henkel’s award for SoftCAT, a conditioning polymer that enhances textile elasticity.

During the Henkel ceremony, Firmenich and Symrise were recognized for “Best Supply Performance 2010.”


“We are truly honored to receive the award for the Best Innovation Contributor 2010 from our long-term business partner, Henkel, Laundry & Home Care business sector,” said Eunice Heath, global general manager, Dow Home & Personal Care. “At Dow, we are committed to collaborating with our customers to meet their needs. In fact, we study consumer trends so that we can focus our vast research and development resources on creating solutions for our customers that anticipate consumer demand.”

“Dow is always looking for ways to solve customer problems and thereby provide brand owners with opportunities for differentiated label claims,” said Carlos Silva Lopes, global marketing director, Dow Fabric & Surface Care. “The development of SoftCAT, a special polymer exhibiting a repair effect on the elasticity of textiles, is an example of how Dow is committed to helping our customers succeed. This award is the result of years of collaboration with Henkel and represents a multifunctional effort by research and development, technical services, marketing and sales.”

In presenting this award, Thomas Müller-Kirschbaum, corporate senior vice president for research and development, technology and supply chain for Henkel’s Laundry and Home Care business sector, remarked, “Dow’s innovative chemistry contributes to assuring Henkel’s leading position in special laundry care, now and in the future.”