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Spot keeps the indenity of a “famous skeptic” under wraps to help promote laundry additives line through the big game.
December 12, 2022
By: Christine Esposito
Editor-in-Chief
Downy Unstopables is ready for some football, specifically Super Bowl. The P&G-owned laundry care brand has created a new campaign that begins airing this week featuring a famous skeptic who puts the brand’s 12- week freshness claim to the test. In the weeks leading up to Super Bowl Sunday, this skeptic star will remain a mystery as they challenge Downy’s claim, keeping influencers and consumers wondering if they will be featured in Downy’s final Super Bowl spot. The first installment of this campaign (from Saatchi & Saatchi as part of Woven Collaborative for Downy’s “Believe” campaign) launched today. The spot, entitled “I’m Not Doing It Yet,” offers a glimpse into the brand’s Super Bowl spot. The first spot of this campaign will begin airing this week over the air and online and will be the first in a series of TV spots and social activations.
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