Downy Wrinkle Releaser Channels ‘Mad Men’ Designer

Atlanta-based The oneCARE Company has tapped Janie Bryant, the award-winning costume designer for the “Mad Men” series, as the spokesperson for Downy Wrinkle Releaser.

In her role as brand spokesperson, Janie will be developing a guide on fabric care and will provide tips on looking good on the go.

“As a costume designer and fashion designer, Janie understands the importance of fine fabrics and textiles,” said Tonya Berry, marketing director for the Downy Wrinkle Releaser product line. “We are delighted to be working with Janie to help educate consumers on fabric care and the benefits of Downy Wrinkle Releaser in keeping clothes in perfect condition throughout the day.”

“I am definitely a perfectionist about the fit, drape and look of fabrics,” added Bryant “On or off the set, the clothes that I work with and wear always need to look their best. Not only does Downy Wrinkle Releaser work well on the vintage clothing I design and work with, but is invaluable for today’s modern fabrics.”