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Winning microdermabrasion product now in value set.
September 27, 2011
By: TOM BRANNA
Editor
Dr. Brandt is commemorating a decade of revealing radiant skin and a youthful glow gained from its bestselling SKU. For years, microdermabrasion was a dermatologist exclusive: a sought-after treatment that required an appointment and an expert. In 2001, renowned dermatologist Dr. Fredric Brandt gave everyone access to the coveted exfoliating essential with the debut of Dr. Brandt Microdermabrasion, a revolutionary formula designed to mimic the transformative brightening, smoothing effects of the cult favorite in-office treatment at home. Delivering maximum results in minimum time and immediately restoring a radiant, youthful glow to the complexion, the exfoliating treatment was an instant hit. In honor of the product’s success, the brand rolled out a “10 Years Younger” Anniversary Set $99 (value of $150), out now atselect Sephora stores nationwide, sephora.com and drbrandtskincare.com. The kit features the microdermabrasion SKU and a full-size Crease Release wrinkle smoother. “Cell turnover slows down as we age, giving skin a dull appearance,” explains Dr. Brandt. “Regular exfoliation is crucial for maintaining younger looking skin. I created my microdermabrasion product to give everyone the exfoliating, de-aging benefits of the treatment without an appointment.”
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