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‘Pride! Joy! Solidarity!’ is available in June and July.
June 3, 2026
By: Lianna Albrizio
Associate Editor
In honor of Pride Month, natural soap maker Dr. Bronner’s has launched a limited-edition Cherry Blossom Pride Soap featuring a rainbow-colored label proclaiming “Pride! Joy! Solidarity!”
The 32-ounce bottles will be available online and in retailers across the US during June and July 2026 and highlight the company’s commitment to LGBTQ+ rights and freedom of expression.
The unique label on Dr. Bronner’s Pride Soap explains the brand’s annual $100,00 commitment from 2026 to 2028 to the American Civil Liberties Union Foundation in support of its work to safeguard LGBTQ+ rights. Customers are encouraged to learn more and act with the ACLU via a QR code on the label.
What’s more, some of Dr. Bronner’s LGBTQ+ employees will be featured in the company’s marketing materials and the company is also engaging LGBTQ+ content creators in an extensive campaign to support the work of these creators and promote its Pride Soap and related message.
As part of the company’s 2026 Pride campaign, Dr. Bronner’s Magic Foam Experience (the company’s mobile foam shower and spray-foam experience) will participate in Pride parades and celebrations around the country in 2026, including: Pride by the Beach, Oceanside, CA on Saturday, June 6, 2026; Capital Pride, Washington, DC on Sunday, June 20, 2026; San Diego Pride Parade, San Diego, CA on Saturday, July 18, 2026; Atlanta Pride Parade, Atlanta, GA on Saturday, Oct. 10, 2026.
The Pride Soap is available for $17.99 and for a limited time throughout June and July of 2026 in as many brick-and-mortar retailers.
To view the Pride Soap label, go here.
Go here to learn more about Dr. Bronner’s.
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