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Dr. Bronner’s Moves Into The Food Aisle

New culinary coconut oil offered at Whole Foods.

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By: TOM BRANNA

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Dr. Bronner’s Magic Soaps is expanding into the food business with a culinary coconut oil.

Dr. Bronner’s Magic “All-One” Fair Trade and Organic Virgin Coconut Oil (VCO) is fresh-pressed, unrefined andcan be used for stir-frying, soups, sauces and baking deserts—as well as body care asfield research in the tropics shows that people who follow a traditional diet high in coconut oil enjoy excellent cardiovascular health. According to the company, clinical research confirms that the saturated medium chain fatty acids (MCT’s) in VCO, such as lauric acid, actually improve blood cholesterol by increasing the ratio of HDL to LDL cholesterol.


Available exclusively at Whole Foods Market nationwide until May, the new “All-One” Coconut Oil is sold in 14oz. jars for $9.99.

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