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New natural range from infant and toddler expert.
June 6, 2011
By: TOM BRANNA
Editor
Well-known parenting expert Dr. Sears is branching out into personal care with a Dr. Sears Family Essentials natural baby care line. Clinically proven to be safe in protecting new moms, infants and toddlers from the outside in, Dr. Sears Family Essentials’ efficacious and ultra-gentle baby care line is pediatrician-developed, according to the company. “Skin is your baby’s largest organ and the ingredients in skin care products are quickly absorbed into their developing bodies – which is why it is imperative to critically evaluate the integrity of the products you choose,” said Scott Adcock, chief operating officer and co-founder for Dr. Sears Family Essentials Baby Care. “Parents can take comfort in knowing that Dr. Sears’ Baby Care products are pediatrician-developed with only the purest ingredients to ensure the utmost protection of their little ones.” Simple, safe and doctor-approved, Dr. Sears Family Essentials Baby Care products are non-toxic, hypo-allergenic, and offer a fresh citrus scent that is derived from all-natural ingredients including vanilla, sweet orange and cedarwood essential oils.The company uses high quality, skin-friendly ingredients including plant-based oils (canola) and butters (mango, shea, cocoa), extracts (marigold flowers and vanilla), beeswax and gentle moisturizers that naturally protect and soothe your baby’s skin. The new line features everything from all-purpose baby wipes to diaper cream. Dr. Sears Family Essentials Baby Care products will be sold at major retailers nationwide and online at www.askdrsears.com and www.drsearsfamilyessentials.com starting this month.
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