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Limited edition bar is inspired by the infatuation around cryptocurrency.
July 22, 2022
By: Christine Esposito
Editor-in-Chief
Dr. Squatch has rolled out Crypto Cleanse, a limited edition bar soap inspired by the infatuation around cryptocurrency. In tandem with the product launch, Dr. Squatch will be minting three NFTs which it is creating in partnership with brand-aligned artists in the space. Dr. Squatch will hold a sweepstakes giveaway of the NFTs along with $500 to drsquatch.com. “With the launch of this bar, we are seamlessly blending elements of entertainment and education in two areas that today's cultural zeitgeist cares about: personal care and cryptocurrency,” said Josh Friedman, Chief Marketing Officer at Dr. Squatch. “By partnering with Nychos and CryptoDads, the brand is able to break into this new market of cryptocurrency and NFTs while staying true to our brand's values. Nychos dedicates his time to finding and supporting new artists by sharing their work and giving them a platform, just as Dr. Squatch does with emerging talent, while CryptoDads shares an interest with the brand in supporting causes focused on men's health.” Friedman added, “While we're excited to participate in the fun of NFTs, we also recognize the impact that NFTs and blockchain technology have on the environment. Our love for the planet is an important part of who we are at Dr. Squatch, which is why we are also partnering with Aerial to track and offset the carbon emissions created when minting NFTs.” In tandem with the Crypto Cleanse product launch, Dr. Squatch is launching a sweepstakes giveaway in which three entrants will be randomly selected to win an NFT created by artist partners, Nychos, CryptoDads and an internal Squatch member. The Crypto Cleanse sweepstakes runs from July 22 – August 5. Each winner will win a custom-sourced minted NFT with a unique rendering of the Dr. Squatch “Squatch” logo in their own individual style as well as a $500 Dr. Squatch gift card. Dr. Squatch has offered to donate $10,000 to St. Jude's Children Hospital as part of the soap launch and sweepstakes. The Crypto Cleanse bar is available to Dr. Squatch subscribers for $6 and $8 for one-time purchasers on July 22.
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