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The all-natural soap bar dubbed ‘Not Santa’ is a limited-edition men's soap starring Kris K.
December 4, 2025
By: Lianna Albrizio
Associate Editor
They’re both big, albeit elusive creatures that have fascinated the world for centuries. But do Sasquatch and Santa exist?
Dr. Squatch, the Unilever-owned men’s grooming brand known for its ode to the mysterious beast of the Pacific Northwest, is making a list with Target to drop an exclusive Santa-inspired bar soap for men on Dec. 7. Only, the white-bearded, red-sweatered debonair man on the soap box isn’t Old Saint Nick. It’s Kris K.
The all-natural “bricc” dubbed “Not Santa,” is a limited-edition men’s soap starring the viral sensation who stole hearts, hashtags and “ho-ho-hos” last year. The collaboration marks the beloved character’s first-ever product debut.
With over 70 million TikTok mentions of #TargetSanta last holiday season, the launch is back by popular demand with a new chimney drop: “Not Santa:” Sandalwood Summit. The fresh, woodsy-smelling soap is made with over 98% natural origin ingredients, including sandalwood extract and medium grit. The “ultimate holiday mission man,” per marketers, is about making the holidays joyful and stress-free.
“To celebrate that seasonal spirit, here’s a gift inspired by holiday cheer, with notes of optimism, joy and just a dash of fresh-cut spruce,” said Kris K. from Target. “Let’s just say this soap sleighs.”
“Not Santa” retails for $7.99 at Target in-store and online starting Dec. 7.
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