DSM Personal Care’s 100% Natural Upcycling Solution Provides Immediate Relief for Sensitive Skin

Upcycling is the transformation of by-products and waste materials into a completely new product that consumers want to use and obtain great benefits from. 

 

In the personal care industry, consumers have taken great interest in products that included upcycled ingredients. A recent report indicated that more than one-third of consumers say they choose beauty brands based on environmental practices and values. The utilization of by-products and waste materials in the upcycling process is a key component of this decision. Brands have reacted to this interest by introducing new products with upcycled ingredients. According to Mintel, global launches of beauty products including the term “upcycled” in the product description have increased by 231% in 2022 when compared to 2021.

 

STIMU-TEX AS, now a 100% natural upcycled beauty solution created from a unique mixture of high-quality spent grain wax, cold proceeded argan oil and shea butter by DSM, provides effective relief to sensitive and irritated skin within five minutes. STIMU-TEX AS visibly reduces histamine-related symptoms such as irritation and itching, delivering a liberating feeling of ultimate skin comfort.

 

Spent grain has long been identified as a substance that can soothe skin and relieve itching. Brewers’ spent grain is the most abundant by-product generated from the beer-brewing process, representing roughly 85% of the total by-products generated. 

 

STIMU-TEX AS is free from organic solvents and preservatives, China-listed, Halal certified, vegan friendly, 100% naturally-derived and COSMOS approved.