Duri ‘Nails’ New Packaging

The holidays have arrived early at Duri Cosmetics. The Brooklyn, NY-based independent nail lacquer marketer is introducing a new packaging component for its gift sets this summer.The new packaging has been designed to hold four Duri nail polishes, each in their own separate compartment and all in an easy-to-carry, gift give-able boxed set, according to the company.

The new and improved Gift Set is available in six different color combinations: Blue/Gold, Black/Silver, Blue/Silver, Brown/Silver, Red/Gold and Red/Silver.What is truly unique is that either retailers can select best-selling colors for pre-packaged sets or consumers can mix and match their favorite shades from more than 200 Duri nail polishes, said thecompany.

The new Gift Set packaging is constructed in a “duri-able “material (special, thick stock paper product), stamped with either silver or gold foil and finished with a glitter shimmer.The patented Duri nail polish bottle is custom molded with Duri engraved and raised on the glass bottle.

Each Gift Set retails for $17, a reduced price compared to purchasing four polishes individually at $5 each – a win-win for both retailers and consumers, according to the company.