Dylan Efron Scales Back ‘Itch-Sanity’ in Cortizone-10 Campaign

Outdoorsman Dylan Efron is pulling the plug on the “itch-sanity” that accompanies the irritation of poison ivy and bug bites in the promotion of Cortizone-10’s new Relief Cooling Spray.

The doctor-recommended OTC topical anti-itch brand has teamed up with the hard-bodied actor and adventurer to help consumers enjoy nature while nipping itch in the bud.

“Ever since I was a little kid, I’ve always loved being outside—all day, every day,” said Efron. “That’s why I am so excited to partner with Cortizone-10. I can’t even count how many times I’ve used this stuff in a year—let alone over my lifetime. Bug bites, poison ivy, poison oak…been there, scratched that. But no itch has ever kept me from enjoying everything the outdoors has to offer.”

Itchy Bear Season

Cortizone-10 also partnered with the National Park Foundation to provide $475,000 as part of a broader brand initiative, to help protect wildlife, preserve habitats and support conservation efforts across some of the country’s most iconic and ecologically rich landscapes.

As part of its broader “Itchsanity” campaign, Cortizone-10 has launched Itchy Bear Season, a social-first series that spotlights different “itchy bear” types one might run into in the great outdoors and shares practical tips on how to stay itch-free outside. A playful nod to natural behaviors seen in the wild, the campaign aims to remind consumers that while no one is immune to the insane itch from pests, it’s not something they have to live with.

The new Cortizone-10 Itch Relief Cooling Spray is shoppable at drugstores and major retailers nationwide.