Each & Every Expands Into Ulta

Natural Fragrance Brand Each & Every has unveiled its new brand identity and a nationwide expansion into Ulta Beauty.

The brand’s award-winning natural deodorant features 100% natural fragrance with a “clean” formula in seven scent options.

“Body care has become more than just functional, it’s the foundation of how you put yourself out into the world,” said Lauren Lovelady, founder and CEO of Each & Every. ”Our customers are constantly telling us about how Each & Every makes them feel. Whether it makes them feel sexy for date night or takes them on an exotic escape, we want that first scent experience of their day to be one they can take pleasure in.”

As part of the brand’s new direction, Each & Every appointed Alison Zimmermann as head of marketing. She has extensive experience leading marketing for luxury fragrance brands—including Byredo, Marc Jacobs and Calvin Klein.

“Joining Each & Every at such a pivotal time is incredibly exciting,” said Zimmermann. “The brand is redefining personal fragrance in the clean beauty space, and I’m eager to build on that momentum and expand our reach with digital-first storytelling, new brand activations and OOH advertising. With this relaunch and Ulta Beauty expansion, we have a unique opportunity to introduce more consumers to a new, thoughtful way of experiencing scent. Sun or snow, or simply in your own skin, we want you to feel good without compromising on clean formula and lasting fragrance.”    

The Scent Line

Each & Every’s natural deodorant features a “stripped-down” formula responsibly crafted with six ingredients – coconut oil for skin conditioning; antioxidant salts and dead sea minerals for fighting odor-causing bacteria; tapioca starch to absorb moisture; and earth wax to give the product structure and natural fine fragrance blends.

Each & Every’s collection of seven signature scents are anchored in curated moments designed to inspire and activate the senses.

Each package is made from recyclable materials and now fully recyclable at home.

Each & Every’s new natural fragrance deodorant collection is available at Ulta.com, eachandevery.com and on Amazon, with a rollout at 1,255 Ulta Beauty stores nationwide in March. The natural fragrance deodorants retail for $22 each for 2.5 ounces.

Check out our coverage of the deodorant market here.