Earth Rangers Forges First US Partnership with Dawn to Build Next Generation of Wildlife Heroes for Earth Month

Earth Rangers, a charity and app that empowers kids and families to make a positive impact on the environment, just announced its first US partnership with Dawn to help inspire the next generation through innovative education and action. 

 

The creative partnership draws on shared values and will build on Dawn's commitment to inspire and empower one million people to become “Wildlife Heroes.”

 

Originally founded in Canada, Earth Rangers has been pioneering the effort to create young conservationists for nearly 20 years. Its free app makes it easy and fun for kids to learn about wildlife and conservation through dozens of activities and real-world applications they can use in their own backyards. Following its massive success in Canada, Earth Rangers launched in the US earlier this year. This first partnership will further expand its US reach, tapping Dawn's longstanding history of partnering with rescue and rehabilitation experts to care and protect for wildlife populations.

 

According to a new study from Earth Rangers, US children aged 6-11 are actively looking for ways to protect the environment. Of those surveyed, 88% felt that they needed to do more to help, with top concerns including keeping the planet clean (93%), protecting animals from extinction (90%), and climate change (87%). Earth Rangers equips kids with the tools they need to take action. The same study showed that when using the Earth Rangers app, the number of kids aged 6-11 who felt empowered to take strong environmental action jumped from 66 to 80%.

Earth Rangers and Dawn will debut a revamped Earth Rangers in-app mission titled “Shoreline Saver,” in celebration of Earth Month. Shoreline Saver will teach kids about healthy shorelines and aquatic habitats, as well as responsible recreational use of these spaces, with a step-by-step guide kids can use to organize and execute their own shoreline cleanup. The purpose is to give kids a tangible way to make a difference in their own communities.

 

Kids who complete the mission through the end of June will earn a free digital adoption, which includes an animal companion for their in-app avatar. A donation will be made on behalf of Dawn to support either a common loon or harbor seal through International Bird Rescue or The Marine Mammal Center, respectively, educating kids on another meaningful way they can protect and care for animals. Both organizations are part of Dawn's 40-year heritage of partnering with rescue and rehabilitation experts.