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Unveils mission to donate to Frontline Hero Fund.
May 18, 2020
By: Happi Staff
Eco Lips, the organic lip balm brand, has released its latest Hand & Body Balm and announced a new initiative to help support frontline workers. From now until June 1, 2020 Eco Lips will be donating 20% from every online purchase to the Frontline Hero Fund, a non-profit to help financially support families of Frontline Heroes who have passed away or are critically ill from COVID-19. Funding from donations is directed towards funeral expenses, food and other critical needs so families can focus on healing. “Right now, we’ve all been increasing hand washing and hand sanitizing, but it’s been taking a toll on our hands, causing extreme dry skin, especially for health professionals who wash and sanitize more than anyone,” said CEO and founder of Eco Lips, Steve Shriver. “I’m really proud of our new Hand & Body Balm. It’s perfect for moisturizing every day, all day long if you need it. We even designed the blue color used on our label to symbolize the typical blue scrubs worn by frontline workers.” The new Hand & Body Balm is a gentle, all-over moisturizer—like a lotion in a stick. The formula features Fair Trade Certified Cocoa Butter, which is high in fatty acids to help nourish and provide a protective barrier over the skin. Paired with organic beeswax and organic coconut oil, the balm comes in a .56 oz. stick. No fragrances or flavors were added, and the fast-absorbing balm makes for an accessible, natural remedy for daily use at home or on-the-go. “As a B Corporation, we have an obligation to be socially responsible,” continued Shriver. “With that we are always looking for opportunities to use our business as a force for doing good. We can't think of a better way to honor our frontline workers at this moment than giving to an organization that helps them and their families directly.” Eco Lips is currently available for purchase on www.ecolips.com and Amazon, as well as select natural food grocery stores and Wal-Mart stores across the U.S.
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