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May 5, 2008
By: TOM BRANNA
Editor
Ecolab Inc. launched a new sustainability program for the car wash industry, Blue Coral Beyond Green, at the ICA Car Care World Expo in Orlando, April 7-10. According to the company, Blue Coral Beyond Green is an innovative program that will help transform the car wash industry, educate consumers and set the benchmark for environmentally preferred wash operations across North America. Its motto is “Hard on dirt. Easy on earth” and is aimed at helping assure regulatory compliance among car wash operators as well as addressing environmentally-preferred options. “Being a total business partner and consultant for our customers is where Ecolab truly excels,” says Mark Miller, vice president of marketing for Ecolab Vehicle Care.
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