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Edgewell Enhances Woman’s Shave Experience

New Schick and Skintimate products deliver convenience and scent.

Edgewell Pesonal Care is rolling out two new shave products for women, and has inked a partnership with a dermatologist who will serve as the brands’ official skin health expert.
 
The new products are the Schick Hydro Silk Shower Hanging Refills, which feature a hook that allows women to hang blades directly in the shower (no hopping back out to open the vanity if that blade needs to be replaced), and Skintimate Island Berry Breeze Shave Gel. The new gel is part of the brand’s Signature Scents collection.
 
In addition, Schick and Skintimate are partnering with Dr. Annie Chiu, a board-certified dermatologist, who will serve as the brands' official skin health expert. Dr. Chiu will help educate women about the need for a proper leg-care routine, sharing all of the ways they can get the best possible shave and keep their legs looking beautiful, according to the company.
 
“We are constantly improving and developing new product offerings to enhance a woman's shave experience whether they're looking for convenience, time savers, invigorating scents or eye-catching razor handle colors,” says Dan Kinton, group marketing director, women's systems and Skintimate, Edgewell Personal Care. “No matter their preference, we aim to create products that leave women with healthy, beautiful skin.”

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