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March 1, 2018
By: TOM BRANNA
Editor
Edgewell Personal Care Company is acquiring upscale men’s skin care brand Jack Black, L.L.C. Founded in Dallas in 2000, Jack Black was an early pioneer and innovator in the growing men’s skin care industry and is a leader in the e U.S. men’s prestige skin care market. The brand offers a full range of products including skin care, body care, shaving, hair care, fine fragrance, razors and gift sets. Jack Black’s largest markets are in the US and Canada, where it is a top selling brand at retailers such as Nordstrom, Ulta Beauty, Neiman Marcus, Bloomingdale’s, Dillard’s and Sephora. Additionally, Jack Black boasts industry-leading eCommerce growth and penetration via the online platforms of its prestige retail partners, Amazon Luxury Beauty, and its own website, getJackBlack.com. “As a challenger company in men’s grooming, Edgewell has continuously pressed beyond category conventions to bring unique solutions and innovation, such as Schick Hydro and Bulldog skin care, to satisfy men’s everyday grooming needs,” said Colin Hutchison, Edgewell’s COO. “Similarly, Jack Black is a breakthrough brand, driving the growth of the luxury men’s category through product innovation and cultivation of a highly engaged, loyal and growing customer base. The Jack Black brand is a strong and complementary addition to Edgewell’s portfolio based on its unique brand positioning, prestige channel footprint, and product assortment. This acquisition creates opportunities to expand our personal care portfolio in growing categories in the US and globally, while nurturing the strong brand equity that the Jack Black founders have developed.” “We are delighted to be joining Edgewell’s family of brands. This is an excellent home for Jack Black, and we look forward to continuing to drive strong growth in North America and expanding our global presence,” said Curran Dandurand, CEO of Jack Black. “We’ve built our leadership position in the US by providing superior skin care products using the best ingredients, that work as advertised, and are never tested on animals. We’re very excited about the future and about sharing our products with more people throughout the world.”
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