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Edgewell’s ‘Sustainable Care’ Plan

Production, packaging goals and more announced by maker of Banana Boat and Bulldog.

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By: Christine Esposito

Editor-in-Chief

Edgewell Personal Care Company unveiled Sustainable Care 2030, what it calls an “ambitious strategy that will enable it to sustain and grow its business while inspiring a world where the joy of caring for yourself is balanced with caring for our shared planet and society.”

Under the new strategy, Edgewell has identified 10 overarching commitments and 27 actionable targets.. Those targets include, but are not limited to:

  • The use of 100% renewable electricity, 
  • Reducing use of virgin petroleum-based plastic content in products and packaging, 
  • Using 100% recyclable, compostable or reusable plastic packaging, 
  • Reducing waste by 10% and pursuing zero waste to landfill across production facilities, and 
  • Drive a sustainability culture by ensuring each global location has a sustainability program to take action on localized efforts. 
In addition, the company has committed to increasing its focus on promoting a diverse and inclusive workforce and developing and implementing a “comprehensive refreshed global Employee Experience” strategy. To ensure it is tracking against all its 2030 s
sustainability targets, Edgewell will collect data around progress and report against it annually.

“Sustainability is an important strategic driver for us, and core to future-proofing our business,” said Rod Little, Edgewell president and CEO. “As we continue to evolve our brands and our business, we will focus on engagement with environmental and social issues, which provide a considerable opportunity for growth – driven, in part, by sustainable product innovation and operations. In an increasingly uncertain world, what is certain is that we will continue to create products that people love to use and maintain brands that our colleagues can be proud of, all while caring for tomorrow, today.”

In FY19, Edgewell said delivered on several of its former sustainability goals by:
  • Introducing new sustainable products and packaging, including the Xtreme 3 ECO Razor, with a handle made from 95% post-consumer recycled (PCR) polypropylene plastic and which is packaged in fully recyclable paper, 
  • Reducing to zero the carbon emissions for Bulldog’s Original Moisturizer  sold in the U.K., 
  • Achieving reef-friendly status for 90% of  Hawaiian Tropic products produced in 2020, with a commitment to making 100% of its sun care formulas reef-friendly by 2022, and 
  • Being the first international brand to receive a cruelty-free certification in China for Bulldog.
Additionally, to support the ongoing movement against racial injustice, the company and its family of brands have together committed $750,000 to the National Urban League and continues to empower its U.S. employees to take action by matching individual donations of up to $5,000 per employee, per year, to any organization they feel will make a difference.

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