Elf Cosmetics Launches TikTok Search for Aspiring Makeup Artists to Work with Simon Fuller’s pop group The Future X

E.l.f. Cosmetics is launching a countrywide search on TikTok to find aspiring makeup artists to work with up-and-coming pop group The Future X through the #elfitup TikTok Hashtag Challenge. 
 
Starting today through Tuesday, Feb. 1, talented individuals will make a TikTok video showing off their most awe-inspiring makeup looks using the hashtag #elfitup with the brand’s new original song created for this hashtag challenge. (To learn more about the #elfitup hashtag challenge, fans should visit @elfyeah on TikTok and go here for an official description of the contest, how to enter, and other important information.)
 
“E.l.f. is proud to force-multiply with Simon and the TikTok teams who share our mission to disrupt norms, shape culture and connect communities,” said Kory Marchisotto, chief marketing officer, E.l.f. Beauty. “It's a privilege to use our platform to empower emerging creators and shine a spotlight on their talents. We can't wait to unleash the collective power of music and beauty with makeup artists who will join this diverse group of singers and dancers.”
 
Television producer Simon Fuller introduced The Future X, a first-of-its-kind pop group, made up of three dynamic singers and four dancers, all discovered on TikTok, who demonstrate the platform’s unique ability to showcase extraordinary new talent.
 
The search for The Future X’s members began last fall as aspiring talent auditioned by posting a video of themselves on TikTok using the hashtag #NextInMusic. Over the course of five weeks, the hashtag generated more than 300 million views and produced an impressive audition short-list from which the final seven group members were chosen by Fuller.
 
The group’s seven members include singers Angie Green, Luke Brown, and Maci Wood plus dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas. 
 
Fuller adds, “This is the first group to be born on TikTok and driven by the creators on the platform. E.l.f. is a perfect founding brand because they're driven by digital-first. They understand the power of TikTok, and I am looking forward to working with them to explore how artists can work with brands to the betterment of both.”
 
Now living and working together in their Malibu compound, The Future X are currently busy in the recording studio putting the finishing touches to their launch music and preparing for their first live performances in March 2022, when they will join Now United’s sold-out arena tour of Brazil.
 
“We have spent a year working in partnership with TikTok to find the best talent on their platform and I am thrilled with the resulting group,” said Fuller. “The Future X combines everything that is exciting about contemporary young artists: authenticity, confidence, empowerment and a unique balance between extraordinary dancers and iconic singers.”
 
Get a first glimpse at The Future X as well as hear a teaser for their forthcoming debut single in this video here.