Elie Saab Signs 10-Year Deal

Beaute Prestige International S.A. (BPI), the core fragrance subsidiary of the Shiseido Group, and couture house Elie Saab have just signed a 10-year fragrance and cosmetics license contract to further grow and expand their businesses.

This agreement reflects the shared business and creative values between the two houses who have consistently demonstrated through time their sense of style and excellence in their respective domain, said the company.

BPI President Rémy Gomez said,“After more than 27 years of a reputed existence in couture and fashion, Mr. Elie Saab has chosen BPI to create his first fragrance. This choice reinforces the reason for being of our house. BPI has, for more than 15 years, successfully brought to the market the vision that creators like Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez have on the world of fragrance.”

Elie Saab commented, “Creating a fragrance has become an essential step of the development of our couture house. We have chosen BPI as a partner who is able to actualize our ambitions. We will create together a signature fragrance and an image that embody the DNA of our brand.”